Privacy Policy
How InterCore Technologies Protects Your Privacy & Personal Information
🔒 Your Privacy Matters to Us
InterCore Technologies LLC (“InterCore,” “we,” “us,” or “our”) is committed to protecting your privacy and maintaining the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at intercore.net, use our services, or interact with us through any channel.
1. Introduction & Scope
InterCore Technologies has provided specialized legal marketing services since 2002. As a marketing agency serving law firms, we understand the critical importance of confidentiality, data security, and privacy protection—values that align closely with the legal profession’s own ethical obligations.
This Privacy Policy applies to all information collected through:
- Our website (intercore.net) and all subdomains
- Email, phone, and other direct communications with InterCore
- Our marketing services, including SEO, GEO, PPC management, web design, and AI consulting
- Client portals, reporting dashboards, and analytics platforms we provide
- Social media interactions on platforms where InterCore maintains a presence
- In-person meetings, consultations, and events
1.1 Important Note for Law Firm Clients
If you are a law firm client engaging our services, please note that we may process information about your firm, your attorneys, and potentially your clients as part of delivering marketing services. However, InterCore does not provide legal services, and nothing in this Privacy Policy creates an attorney-client relationship. You remain responsible for ensuring compliance with attorney-client privilege, legal ethics rules, and applicable data protection regulations when sharing information with us.
⚖️ Attorney-Client Privilege Protection
Law firms should not provide InterCore with information subject to attorney-client privilege or attorney work product protection unless: (a) the information has been redacted to remove privileged content, or (b) the disclosure is necessary for marketing purposes and does not waive privilege. InterCore is a marketing services provider, not legal counsel, and cannot provide advice on privilege protection.
1.2 Your Consent
By using our website or services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access our website or use our services.
2. Information We Collect
We collect several types of information from and about users of our website and services. The information we collect depends on how you interact with us and which services you use.
2.1 Information You Provide Directly
We collect information that you voluntarily provide to us, including:
👤 Contact Information
- Name, email address, phone number, and mailing address
- Law firm name and your position/title
- Professional credentials and bar admissions
- Preferred contact methods and communication preferences
💼 Business Information
- Practice areas and legal specializations
- Geographic markets served
- Firm size, structure, and target clientele
- Marketing goals, budget, and timeline
- Current website, social media accounts, and online presence
- Competitor information and market positioning
💳 Financial Information
- Billing address and payment method details
- Credit card information (processed securely through third-party payment processors)
- Bank account information for ACH transfers (if applicable)
- Purchase history and transaction records
📄 Marketing Content
- Attorney bios, photos, and professional accomplishments
- Case results, testimonials, and success stories
- Blog posts, articles, and other content you submit
- Brand guidelines, logos, and marketing materials
- Website content, images, and multimedia assets
💬 Communications
- Inquiry forms, contact requests, and consultation scheduling
- Email correspondence with our team
- Phone call recordings (with notice and consent)
- Chat transcripts from website chat features
- Feedback, survey responses, and testimonials
2.2 Information Collected Automatically
When you access our website, we automatically collect certain information about your device and browsing behavior:
🖥️ Technical Information
Device Data
IP address, browser type and version, device type, operating system, screen resolution, and device identifiers
Usage Data
Pages viewed, time spent on pages, links clicked, referring websites, search terms used, download activity, and navigation paths
Location Data
Approximate geographic location based on IP address (city/state level, not precise GPS coordinates)
Performance Data
Page load times, errors encountered, and other technical performance metrics
2.3 Information from Third Parties
We may receive information about you from third-party sources, including:
- Analytics Providers: Google Analytics, Google Search Console, and other analytics platforms provide aggregated and anonymized usage data
- Advertising Platforms: Google Ads, Microsoft Ads, and social media platforms provide campaign performance data
- Business Data Providers: Publicly available business information from directories, state bar associations, and professional databases
- Social Media: Public profile information when you interact with our social media accounts
- Referral Partners: Contact information when someone refers your firm to our services
2.4 Information We Do NOT Collect
✅ What We Don’t Collect
Unless specifically agreed in writing with appropriate safeguards, InterCore does NOT collect or request:
- Social Security numbers or other government identification numbers
- Financial account numbers or credit card details (payment processing handled by secure third-party processors)
- Medical or health information
- Biometric data or precise geolocation tracking
- Attorney-client privileged communications or attorney work product
- Confidential client matter information (case files, client personal data)
3. How We Use Your Information
InterCore uses collected information for legitimate business purposes related to providing and improving our marketing services. Specifically, we use your information to:
3.1 Provide Services
- Deliver contracted services including SEO, GEO, PPC management, web design, and AI consulting
- Create, publish, and optimize marketing content for law firm websites and campaigns
- Manage advertising accounts and campaigns across Google, Microsoft, and social media platforms
- Monitor performance metrics and provide analytics reporting
- Communicate with clients about projects, timelines, and deliverables
- Provide technical support and troubleshooting
3.2 Process Transactions
- Process payments and manage billing for services
- Maintain financial records and transaction history
- Prevent fraud and ensure payment security
- Generate invoices and payment receipts
- Manage collections for overdue accounts
3.3 Improve Services & User Experience
- Analyze website usage patterns to improve navigation and content
- Test new features and optimize website performance
- Understand which services and content are most valuable to law firms
- Identify technical issues and fix bugs
- Develop new services based on client needs and market trends
- Train and improve our AI systems and automation tools
3.4 Communicate with You
- Respond to inquiries, questions, and support requests
- Send service-related notifications, updates, and announcements
- Provide project status updates and performance reports
- Schedule consultations and meetings
- Request feedback and testimonials
- Send newsletters and educational content (with opt-in consent)
3.5 Marketing & Business Development
With your consent or as permitted by law, we use information for:
- Sending marketing emails about our services and legal marketing insights
- Displaying targeted advertisements on Google, social media, and other platforms
- Creating case studies and portfolio examples (with client approval)
- Conducting market research and surveys
- Promoting webinars, events, and educational resources
Note: You can opt out of marketing communications at any time using unsubscribe links or by contacting us.
3.6 Legal Compliance & Protection
- Comply with legal obligations, court orders, and government requests
- Enforce our Terms of Service and other agreements
- Protect against fraud, security threats, and illegal activity
- Defend legal claims and resolve disputes
- Maintain records for tax, accounting, and regulatory purposes
3.7 Legal Basis for Processing (GDPR)
For users in the European Economic Area (EEA) and United Kingdom, we process personal data based on the following legal grounds:
Contract Performance
Processing necessary to fulfill our service agreements with you
Legitimate Interests
Processing necessary for our legitimate business interests (improving services, preventing fraud, business development) that don’t override your data protection rights
Consent
Processing based on your explicit consent for specific purposes (marketing communications, cookies, etc.)
Legal Compliance
Processing necessary to comply with legal obligations
4. How We Share Your Information
InterCore does not sell, rent, or trade your personal information to third parties for their marketing purposes. We only share your information in the limited circumstances described below:
4.1 Service Providers & Business Partners
We share information with trusted third-party service providers who assist us in operating our business and delivering services to you:
🖥️ Technology & Infrastructure
Website hosting providers, cloud storage services, content delivery networks (CDNs), and email service providers
💳 Payment Processing
Secure payment processors (Stripe, PayPal, etc.) that handle credit card and ACH transactions on our behalf
📊 Analytics & Advertising
Google Analytics, Google Ads, Microsoft Ads, social media platforms, and other analytics and advertising services
📧 Communication Tools
Email marketing platforms, CRM systems, video conferencing services, and customer support software
🤖 AI & Automation
AI platforms (OpenAI, Google AI, etc.) and automation tools used to enhance our service delivery
⚖️ Professional Services
Legal counsel, accountants, auditors, and other professional advisors bound by confidentiality obligations
🔒 Third-Party Safeguards
All service providers are contractually required to: (a) use your information only for specified purposes, (b) maintain appropriate security measures, (c) comply with applicable privacy laws, and (d) not disclose your information to others except as necessary to provide services to InterCore.
4.2 Client-Authorized Disclosures
For law firm clients, we share information with third parties as necessary to provide contracted services:
- Publishing content to your website, social media accounts, and online profiles
- Managing your advertising accounts on Google, Microsoft, Facebook, and other platforms
- Submitting your law firm information to legal directories and citation sources
- Coordinating with your existing vendors (hosting providers, domain registrars, etc.)
- Sharing performance data with your internal team or other authorized representatives
4.3 Legal Requirements & Protection
We may disclose your information when required by law or when we believe disclosure is necessary to:
- Comply with legal obligations, court orders, subpoenas, or government requests
- Enforce our Terms of Service or other agreements
- Protect the rights, property, or safety of InterCore, our clients, or the public
- Detect, prevent, or address fraud, security issues, or technical problems
- Defend against legal claims or investigations
4.4 Business Transfers
If InterCore is involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or use of your personal information, as well as any choices you may have regarding your information.
4.5 Aggregated & Anonymized Data
We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you. This includes:
- Industry statistics and benchmarks (e.g., “average law firm website conversion rates”)
- General market trends and insights
- Research and white papers using anonymized data
- Case studies with identifying details removed (unless you’ve given specific permission)
5. Data Security & Protection
InterCore takes data security seriously and implements industry-standard security measures to protect your information from unauthorized access, alteration, disclosure, or destruction.
5.1 Security Measures
🛡️ How We Protect Your Data
Encryption
SSL/TLS encryption for data in transit, encryption at rest for sensitive data, secure HTTPS connections for all website interactions
Access Controls
Role-based access restrictions, multi-factor authentication for team accounts, regular access audits and credential rotation
Network Security
Firewalls, intrusion detection systems, regular security monitoring and vulnerability scanning, DDoS protection
Data Backups
Regular encrypted backups, secure off-site storage, tested disaster recovery procedures
Employee Training
Regular security awareness training, confidentiality agreements, background checks for employees with data access
Physical Security
Secure office facilities, restricted access to servers and equipment, secure disposal of physical records
5.2 Security Limitations
⚠️ Important Security Disclosure
While we implement robust security measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your information. You transmit information to us at your own risk.
You are responsible for maintaining the confidentiality of your account credentials. Please use strong passwords, do not share login information, and notify us immediately if you suspect unauthorized account access.
5.3 Data Breach Notification
In the event of a data breach affecting your personal information, InterCore will:
- Investigate the breach promptly and take steps to contain and remediate it
- Notify affected individuals within 72 hours of discovery (or sooner as required by law)
- Provide details about what information was compromised and what steps we’re taking
- Offer guidance on protecting yourself from potential harm
- Cooperate with law enforcement and regulatory authorities as required
- Report breaches to appropriate authorities as required by GDPR, CCPA, and other applicable laws
6. Your Privacy Rights
You have certain rights regarding your personal information. The specific rights available to you depend on your location and applicable privacy laws.
6.1 Rights for All Users
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Opt-Out: Unsubscribe from marketing emails using links provided in messages
- Data Portability: Request your data in a machine-readable format (where technically feasible)
6.2 GDPR Rights (EEA & UK Users)
If you are located in the European Economic Area or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR):
Right to Object
Object to processing based on legitimate interests or for direct marketing purposes
Right to Restrict Processing
Request restriction of processing in certain circumstances (e.g., while accuracy is verified)
Right to Withdraw Consent
Withdraw consent for processing at any time (does not affect lawfulness of processing before withdrawal)
Right to Lodge a Complaint
File a complaint with your local data protection authority if you believe we’ve violated GDPR
Automated Decision-Making
Right not to be subject to decisions based solely on automated processing (InterCore does not make significant automated decisions about individuals)
6.3 CCPA Rights (California Users)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
🏛️ California Privacy Rights
- Right to Know: Request disclosure of personal information collected, used, and shared in the past 12 months
- Right to Delete: Request deletion of personal information (subject to exceptions)
- Right to Opt-Out: Opt out of “sale” or “sharing” of personal information (InterCore does not sell personal information)
- Right to Non-Discrimination: Not receive discriminatory treatment for exercising CCPA rights
- Right to Correct: Request correction of inaccurate personal information
- Right to Limit: Limit use and disclosure of sensitive personal information (CPRA)
California “Shine the Light” Law: California residents may request information about sharing personal information with third parties for their direct marketing purposes. InterCore does not share personal information with third parties for their direct marketing purposes.
6.4 How to Exercise Your Rights
To exercise any of the privacy rights described above:
📧Email Us
📞Call Us
📝Written Request
13428 Maxella Ave
Marina Del Rey, CA 90292
What We Need From You:
- Your full name and contact information
- Description of your request and which right(s) you’re exercising
- Sufficient information to verify your identity (we may request additional verification)
- For CCPA requests, confirmation that you are a California resident
Response Timeline: We will respond to verified requests within 30 days (45 days for complex requests, with notice of extension). We do not charge a fee for the first request per year, but may charge reasonable fees for excessive, repetitive, or manifestly unfounded requests.
7. Cookies & Tracking Technologies
InterCore uses cookies and similar tracking technologies to enhance your browsing experience, analyze website performance, and deliver personalized content.
7.1 What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, recognize you on return visits, and understand how you use the site.
7.2 Types of Cookies We Use
🔧 Essential Cookies
Purpose: Required for website functionality and security
Examples: Session management, authentication, form submission, security features
These cookies cannot be disabled as they are necessary for the website to function.
📊 Analytics Cookies
Purpose: Understand how visitors use our website
Examples: Google Analytics, page views, session duration, bounce rates, user flow
These cookies help us improve website performance and user experience.
🎯 Advertising Cookies
Purpose: Deliver relevant ads and measure campaign effectiveness
Examples: Google Ads, Facebook Pixel, retargeting campaigns, conversion tracking
These cookies may track your browsing across different websites.
⚙️ Functionality Cookies
Purpose: Remember your preferences and settings
Examples: Language preferences, region settings, customization choices
These cookies enhance your experience by remembering your preferences.
7.3 Managing Cookies
You have several options for managing cookies:
Browser Settings
Most browsers allow you to refuse cookies or delete existing cookies. Check your browser’s help section for instructions. Note that disabling essential cookies may affect website functionality.
Google Analytics Opt-Out
Install the Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout
Advertising Opt-Out
Opt out of interest-based advertising: optout.aboutads.info or networkadvertising.org/choices
Mobile Device Settings
Reset your advertising identifier or limit ad tracking in your device settings (iOS: Settings > Privacy > Tracking; Android: Settings > Google > Ads)
7.4 Do Not Track Signals
Some browsers transmit “Do Not Track” signals. Because there is no uniform standard for DNT signals, our website does not currently respond to DNT browser signals. We will continue to monitor developments regarding DNT standards.
8. Third-Party Services & Links
8.1 Third-Party Websites
Our website contains links to third-party websites, including client law firm websites, legal directories, social media platforms, and service providers. This Privacy Policy applies only to InterCore’s website and services. We are not responsible for the privacy practices of third-party websites.
⚠️ Third-Party Responsibility
When you click a link to a third-party website, you will be subject to that site’s privacy policy. We encourage you to review the privacy policies of any third-party sites you visit. InterCore is not responsible for third-party content, privacy practices, or security.
8.2 Third-Party Service Providers
We use various third-party services to operate our business. Below are key service providers and links to their privacy policies:
Google Services
Google Analytics, Google Ads, Google Search Console, Google Business Profile, Google Workspace
Microsoft Services
Microsoft Ads (Bing Ads), Microsoft 365
Payment Processors
Stripe, PayPal (we do not store credit card information on our servers)
Stripe Privacy | PayPal Privacy
Social Media Platforms
Facebook, LinkedIn, Twitter/X, YouTube
Each platform has its own privacy policy governing data collection and use
AI Platforms
OpenAI (ChatGPT), Anthropic (Claude), Google AI (Gemini)
Used for content generation, analysis, and service enhancement (client data is anonymized when submitted to AI platforms)
8.3 Social Media Features
Our website includes social media features such as share buttons, embedded videos, and social media feeds. These features may collect your IP address, track pages you visit on our site, and set cookies. Social media features are hosted either by third parties or directly on our site. Your interactions with these features are governed by the privacy policies of the companies providing them.
9. Data Retention
9.1 How Long We Keep Your Information
InterCore retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
📅 Retention Periods
Active Client Data
Retained for duration of service relationship plus retention period specified in contract (typically 60-90 days post-termination for transition purposes)
Financial Records
Retained for 7 years to comply with tax, accounting, and audit requirements
Marketing Communications
Retained until you unsubscribe, then suppressed (not deleted) to honor opt-out requests
Website Analytics
Google Analytics data retained for 26 months (default setting), aggregated data may be retained longer
Legal & Compliance Records
Retained as required by applicable laws and regulations, or to defend legal claims
Backup Systems
Encrypted backups retained for 90 days for disaster recovery purposes
9.2 Data Deletion
When we no longer have a legitimate business need or legal requirement to retain your information, we will either delete or anonymize it. Deletion methods include:
- Secure deletion from active systems and databases
- Removal from backup systems within standard retention cycles
- Anonymization of data used for analytics or research purposes
- Physical destruction of hardware containing data (when decommissioned)
10. International Data Transfers
10.1 Data Processing Locations
InterCore Technologies is based in the United States (Marina Del Rey, California). Your information may be transferred to, stored, and processed in the United States and other countries where InterCore or our service providers operate.
⚠️ International Transfer Notice
If you are located outside the United States, please be aware that information we collect will be transferred to and processed in the United States. The United States may not have the same data protection laws as your jurisdiction. By using our services, you consent to the transfer of your information to the United States and other countries where we operate.
For EEA and UK users, we implement appropriate safeguards for international transfers as required by GDPR, including Standard Contractual Clauses where applicable.
10.2 Safeguards for International Transfers
When transferring data internationally, InterCore implements appropriate safeguards including:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Data Processing Agreements with service providers that include appropriate safeguards
- Encryption of data in transit and at rest
- Regular security assessments of international service providers
- Compliance with applicable data transfer regulations (GDPR Article 46, etc.)
11. Children’s Privacy
InterCore’s services are designed for businesses (law firms) and legal professionals. Our website and services are not directed to children under the age of 16, and we do not knowingly collect personal information from children.
👶 Children Under 16
If we discover that we have inadvertently collected personal information from a child under 16, we will delete that information as quickly as possible. If you believe we have collected information from a child under 16, please contact us immediately at sales@intercore.net.
For residents of California and other jurisdictions with stricter age requirements, we comply with applicable age restrictions (typically 13 or 16 depending on jurisdiction).
12. Changes to This Privacy Policy
12.1 Policy Updates
InterCore may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will notify you of material changes by:
- Posting the updated Privacy Policy on our website with a new “Last Updated” date
- Sending email notification to active clients and newsletter subscribers
- Displaying a prominent notice on our website homepage for 30 days
- Obtaining your consent if required by applicable law
12.2 Your Acceptance of Changes
Your continued use of our website and services after the effective date of changes constitutes your acceptance of the updated Privacy Policy. If you do not agree to the updated policy, you should discontinue use of our services and contact us to discuss your options.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
13. Contact Us About Privacy
Questions About Your Privacy?
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
📧Privacy Inquiries
Subject: Privacy Policy Inquiry
📞Phone
Monday-Friday, 8am-6pm PST
📍Mailing Address
InterCore Technologies LLC
Attn: Privacy Officer
13428 Maxella Ave
Marina Del Rey, CA 90292
🛡️ Data Protection Officer
For GDPR-related inquiries or to exercise your European privacy rights, you may contact our Data Protection Officer at the email address above with subject line “GDPR Inquiry” or “Privacy Rights Request.”
We will respond to verified requests within the timeframes required by applicable law (typically within 30 days).
Contact Privacy TeamPrivacy Policy Information
Last Updated: November 17, 2025
Effective Date: November 17, 2025
Version: 3.0
Applies To: All users of intercore.net and InterCore Technologies services
🔐 Our Privacy Commitments
1Transparency
We clearly explain what information we collect, how we use it, and who we share it with
2Control
You have rights to access, correct, delete, and control how your information is used
3Security
We implement robust technical and organizational measures to protect your data
4Responsibility
We only collect data necessary for our services and never sell your information
5Compliance
We comply with GDPR, CCPA, and other applicable privacy laws and regulations
🔗 Related Legal & Service Information
📋Terms of Service
Review our complete Terms of Service governing use of our website and services.
🛠️Our Services
Explore our legal marketing services and how we use data to deliver results.
🏢About InterCore
Learn about our 23-year commitment to law firm marketing and data protection.
💬Contact Us
Questions about privacy? Contact our team for assistance and clarification.
⚖️Legal Marketing
Learn how we help law firms grow while protecting client and firm data.
🤖AI Services
Discover how we use AI responsibly while maintaining strict data privacy standards.
Thank You for Trusting InterCore
At InterCore Technologies, we understand that as a law firm marketing agency serving the legal profession, we must uphold the highest standards of confidentiality and data protection. Your trust is our most valuable asset, and we take our responsibility to protect your information seriously.
InterCore Technologies LLC
13428 Maxella Ave, Marina Del Rey, CA 90292
Phone: 213-282-3001 | Email: sales@intercore.net
Founded 2002 | Protecting Client Privacy for 23 Years
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