InterCore · Original Research
Research
First-party, measured studies on how AI search actually treats law firms — reproducible data, published methodology. We’d rather be the source than cite one.
July 20, 2026 · n=540
The State of AI Search Visibility for Law Firms (2026)
First-party study of 1,620 AI answers across 540 legal queries: when someone asks AI which lawyer to hire, a directory is the first source cited 77.8% of the time. How the directory wall shuts law firms out of AI search — with the raw data.
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